Auglink Communication, a St. Augustine, Florida based technology company's challenge was to stay competitive with larger national corporations by offering the latest products that their consumers craved. St. Augustine's demographic being split between young families and retirees relocating to Florida, their message had to be clear for this broad audience spectrum. Rapido became the umbrella to brand all of Auglink's technology products to a diverse community. The following trade-show poster, highway billboard and embroidered company shirt are a few applications of my character design.