One of the perks of being a designer can be the diversity of clientele. I love my job. Meeting owner and knife enthusiast Julie Hyman, it was clear that she wanted a branding direction that would raise her from her previous look of second tier knife reseller to industry elite. Offering a large selection of special hand made, as well as, one of a kind knives by the industry's master craftsmen, it became clear that these are not 'average joe' pocket knives. Julie sells functional works of art. Many with jaw dropping price tags.