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    Create a two color logo design for custom knife distributor Arizona Custom Knives. The task was to create a brand that reflected the southwest, i… Read More
    Create a two color logo design for custom knife distributor Arizona Custom Knives. The task was to create a brand that reflected the southwest, including native American culture. Read Less
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Arizona Custom Knives
Branding
One of the perks of being a designer can be the diversity of clientele. I love my job. Meeting owner and knife enthusiast Julie Hyman, it was clear that she wanted a branding direction that would raise her from her previous look of second tier knife reseller to industry elite. Offering a large selection of special hand made, as well as, one of a kind knives by the industry's master craftsmen, it became clear that these are not 'average joe' pocket knives. Julie sells functional works of art. Many with jaw dropping price tags.