In 2017 the University of San Francisco Career Services Center launched Handshake, a new career platform to engage students in events and workshops, connect students to over 12,000 employers, and serve as the hub for appointments, scheduling, and career treks.
To promote the usage of Handshake and the career center's services we created a poster series highlighting the capabilities of the platform! I used comic books, vintage screen prints, and propaganda art as inspiration for three designs creating a cohesive platform for visual storytelling.
Response to the campaign was overwhelmingly positive from students, faculty, and staff! The branding developed through the poster series helped to distinguish USF among hundreds of university career centers around the country and served as a model for future campaigns featuring the Career Services Center.