THE CLIENT
Patel Group is a multidisciplinary business house in various verticals. The brands stands on the principle of excellence in operations catering to client's need with sheer passion and perfection. Service comes at the center of every projects they undertake and every business they venture into, "Flawless service delivery" is their motto.
THE PROJECT
The client came to us with a simple and open brief. They did not wanted to restrain the brand in any particular category. Brand personality should portray professionalism and trust. We created a simple yet remarkable P+G monogram clubbed together with a slightly adapted Google's Lato Sans typeface with perfect kerning to create a unique visual appeal making it mnemonic.
Brand Colors
• Black is a formal, elegant, and prestigious color represents strength, seriousness, power and authority.
• White, an inherently positive color, is associated with goodness, safety, brilliance, illumination, understanding, sincerity and perfection.
The combination of these colors aptly defines the brand philosophy and its neutral and open positioning.
