When we were commissioned to deliver on an identity for the very talented Sadaf Faisal we knew exactly the direction to take. The logo must radiate the very essence of her work. The absolute royal Muslim ethnic wear essence that her every piece of attire beamed gave us the inspiration to go to the Arabic / Urdu calligraphy art.
The brand symbol is a very simple amalgamation of the brand initials S & F
Thank you for your comments & appreciations
