ISSUE
Many wildlife species are on the verge of extinction. Loss of habitat, illegal poaching and trading are driving the disapperance of species. While people are aware of the situation, they seem to not care. Primarily, because people don’t experience extinction in thier daily lives as it happens in forests far away. Ripple Fragrances wanted to make a difference.
IDEA
Endangered Air Freshener - a range of air fresheners featuring endangered animals.
As the days pass, the air freshener starts to disappear, showing people what extinction looks like. The disappearing air freshener reveals a message that directs people to a website where they can get more information and contribute towards conservation .
Endangered Air Freshener takes the extinction out of forests and brings it into people’s homes making extinction more relevant and urgent.
