Challenge
Havells entered the LED market late. The market was not just cluttered but also saturated. Consumers were being bombarded with similar kind of messages. Havells needed to stand out while creating a lasting impression.
IDEA
We decided to redefine LED category by coining Let’s End Darkness campaign. The campaign integrated the product in efforts of ending prevalent darkness in our society. Dussehra presented perfect opportunity for us as the festival also celebrates triumph of light over darkness.
So we decided to present the age old tale of Ramlila in a new light using Havells LED. Using light and shadow art, we created a series of 10 digital videos narrating Ramayana.
Episode : 1
Episode : 2
Episode : 3
Episode : 4
Episode : 5
Episode : 6
Episode : 7
Episode : 8
Episode : 9
Episode : 10
