Hometown Garage
Davis GMC Buick | Lethbridge
Beginning in 2019, Davis GMC Buick launched the community initiative ‘Hometown Garage’. Bold, confident shapes combined with the classic Davis colours catch your eye as various different billboard graphics are helmed by the main branding emblem.
This campaign aims to connect the community with longstanding Davis employees in each of their many service and parts departments. With the goal of establishing a trusting relationship with the younger generation of vehicle owners, this campaign will continue to grow over the course of the year.