In 2018, the Davis Automotive Group acquired a new brand and dealership: Okotoks Nissan. Using pregisting corporate brand guidelines, I was tasked with giving the dealership a new face while remaining true to Nissan Canada brand standards.

I chose to apply the official Nissan font and iconic red colour to a soft patterned background and images of local landmarks. This allowed for an expandable brand that the dealership has used throughout their marketing ventures, both in print and online.