Visual identity and packaging design for the Brazilian coffee brand Araxá.

The logo takes inspiration from the balcony of Dona Beija's house, a historical figure from the 19th century in Brazil who held significant influence in the region of Araxá in the state of Minas Gerais, which is also the namesake of the brand.

The visual concept aims to convey sophistication and elegance, befitting the premium nature of the product.

Henrique Bacana
creative direction

Ivan Barbosa
art direction
logo design
package design