BookFamily Rebrand

GERMANY 2024

The BookFamily, a series of online magazines from publisher Axel Springer, consists of six sub-brands covering various topics such as technology, style, pets, travel, home, and wellness.

As part of the rebranding initiative and UI/UX design refresh, we were asked for redesigning the visual identity of BookFamily's video content. Our aim was to modernise and refine the visual language to enhance brand perception, while retaining the individual character and essence of each sub-brand.

creative process

We introduced a visual solution centered around a modular design approach. In this framework, the core visual structure and key animations are shared across all brands within the family. Each brand's personality is then defined by three variable concepts: colors, textures and motion patterns.

colors

We defined a more vibrant color variation than those specifically associated with each brand to draw attention to the video content when displayed alongside other elements on the site. Complementary colors were also chosen to add dynamism to the graphic package applications

textures & motion patterns

Textures refer to the 3D elements used in the modules and backgrounds of the graphics, with each element matching its shape and movement to the brand's intended feel and purpose.

Similarly, Motion Patterns are flat elements designed for visual integration into transitions and design compositions, adding dynamic motion effects to the overall visual experience.