John Lein's profile

Baby Name Genie

Baby Name Genie
Visual redesign and HTML5 upgrade of ad-supported custom application
The site owner of BabyNameGenie.com wanted a visual refresh, and I worked with him and the illustrator Vance Reeser (illustrated the genie character) to completely rebuild the site navigation, structure, source code (HTML5) and visual design. Completed and launched in early 2010.
 
“Within the first few days of rolling out John's complete redesign of our site, analytics reports and user response made it obvious he succeeded in achieving our goals. In addition to increasing user engagement, he carefully protected our stellar search engine rankings, and kept ad revenue on track for a record year. I am very pleased with his work.” 
GREYFORMS: I built the wireframes and mockups of the site completely in Illustrator before touching Photoshop. This helped me concentrate on content and structure instead of being distracted by design. Since I did this in fall of 2009 I have started every design this way.
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Baby Name Genie
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Baby Name Genie

Full redesign of existing baby name ad-supported website, application and community. Rebuilt in HTML5 in fall 2009. Genie character illustrated b Read More

Published: