Smirnoff: It Started With A Mule
Smirnoff - It Started With A Mule

The Smirnoff Mule (Smirnoff, ginger beer & lime) put vodka on the map in the West. Smirnoff are actually the inventors of the drink and wanted to get this message across to the public. With a strong heritage trail as part of the brief, the idea was to produce a classic 'who dunnit' interactive game in a film noir look and feel. With accompanying games and facebook interaction the idea came to life across digital and POS activity. With a period, escape room activation.

Results:
Strong full-bottle sales for Diageo Australia.

Strong increase in Facebook Fans.2/3 of homepage visitors played our Game.3,000 users spending 45 mins on the site.

Recall:
2/3 of exit poll respondents correctly named the drink ingredients.
Smirnoff: It Started With A Mule
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Smirnoff: It Started With A Mule

Smirnoff asked for a comeback of their classic Moscow Mule. This is what came out.
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