Smirnoff - It Started With A Mule
The Smirnoff Mule (Smirnoff, ginger beer & lime) put vodka on the map in the West. Smirnoff are actually the inventors of the drink and wanted to get this message across to the public. With a strong heritage trail as part of the brief, the idea was to produce a classic 'who dunnit' interactive game in a film noir look and feel. With accompanying games and facebook interaction the idea came to life across digital and POS activity. With a period, escape room activation.
The Smirnoff Mule (Smirnoff, ginger beer & lime) put vodka on the map in the West. Smirnoff are actually the inventors of the drink and wanted to get this message across to the public. With a strong heritage trail as part of the brief, the idea was to produce a classic 'who dunnit' interactive game in a film noir look and feel. With accompanying games and facebook interaction the idea came to life across digital and POS activity. With a period, escape room activation.
Resulting in an increase in full-bottle sales for Diageo Australia. Strong increase in Facebook Fans.2/3 of homepage visitors played our Game.3,000 users spending 45 mins on the site. 2/3 of exit poll respondents correctly named the drink ingredients.
