Customer Idea was to create very unusual beer brewing restaurant & mid scale brewery business. Beer business sector was always very competitive. Quality never was the only key success factor. Impact of marketing is also quite huge.

Big marketing Idea is trendy assortment vs boring assortment. So we decided to suggest weekly rotation of both sort and label design. Every year customer will launch 52 limited beer types & they will have different designs.

Inspired and guided by the market analyses and the creative brief, we gathered visual examples – 52 label designs that expressed and represented those concept and values of New Brewery.