Client: Siva

 

Product: Siva online

 

Concept:  "Your car with Your Brand"

The Siva is one of the largest car groups in Portugal, owns brands of the Volkswagen Group in Portugal: Volkswagen, Audi, Bentley, Lamborghini, Škoda and Volkswagen Commercial Vehicles.
This campaign was aimed to launch a new tool in the SIVA online platform. This new tool was made especially for VW and AUDI cars, consists in a variety of options that the user can customize the car he wants, with widely varying colors and accessories he want and also be able to know how much it will cost in the end and may placing the order.
The concept image created for this campaign was mixing the Brand Logos with the typical names of people.

 

Media: Print & Online