Client: L'Oreal
Product: Elvive collection
Concept: There is one Elvive for each Portuguese
The goal of this campaign was to know in statistics the most typical hair of Portuguese women and promote the wide range of Elvive shampoos.
So was then created a campaign with the slogan "There is a Elvive for each Portuguese Women".
The campaign was promoted on TV, print, outdoor, online and direct marketing. It was given to women in streets an application form in which that every woman could complete and submit in order to know the most suitable shampoo and some advices on how best to treat their hair. By submitting their form they received in their houses a sampling of Elvive shampoo.
Giving a simple form to women, L'Oreal got to know the Portuguese women better, and Portuguese women got to know the best shampoo for their hair.
So was then created a campaign with the slogan "There is a Elvive for each Portuguese Women".
The campaign was promoted on TV, print, outdoor, online and direct marketing. It was given to women in streets an application form in which that every woman could complete and submit in order to know the most suitable shampoo and some advices on how best to treat their hair. By submitting their form they received in their houses a sampling of Elvive shampoo.
Giving a simple form to women, L'Oreal got to know the Portuguese women better, and Portuguese women got to know the best shampoo for their hair.
Media: TV ; Print ; Outdoor ; Online
