Beginning the process
Here, I begin to capture what the app is about, who the intended audience is, and what the user do using the app.
Moving to Stage 2
Taking iconography from concept and placing it onto a base. I quickly learned that what looked great in black and white, is having all kinds of trouble when the other necessary elements are added.
Refinements
Taking only the best of the best and moving towards reinforcing the brand.
The finalized Insights App icon
After numerous rounds of iterations and reviews, the app icon finally comes to life.
Insights Icon on Display
A friend sent me this picture of the Insights app icon (early version) shown on the Times Square Jumbo-Tron. Pretty cool, huh?
