Unused logo identity and branding concept for Dash Poké co, a fast casual poke Restaurant
The idea was to give an emphasis to Poké bowls, stacked bowls were used to denote a DIY “build your bowl” style restaurant. The unevenness of the tower conveys movement almost giving context to the word “Dash” or something that’s fast-paced and swift
Instead of an obvious fish icon, we’ve incorporated the hidden shape/silhouette of a fish into the typography itself (letter “D” becomes the tail and “Co” becomes the head and eyes) for a clever and subtle approach
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Restaurant identity concept
The final outcome is casual, dynamic, hip and oriental
