new image launch (2006)
Client
Pannon as the part of Telenor Group is one of the world’s major mobile operators with close to 150 million mobile subscriptions in 14 countries across Europe and Asia.
Brief
Brief
Communicate the positive renewal of the brand introducing the new image. Emphasis of the transition was extremely important requirement to avoid the perception of a new brand.
The way we were thinking
We wanted to came out with an over-simple idea considering the target audience which was defined as the whole mobile user population of the country. But how to communicate a transition conveying quality improvement on the simpliest way and to retain the existing and get new subscribers?
Creative concept
There's nothing more natural than the transition of the green bud to blue bloom.
Message
Pannon is renewed like everything in the nature.
