BLACK BORI | Brand Identity
Client : HITEJINRO BEVERAGE
Services : Research & Analysis, Brand Strategy, Bottle Design, Can Label Design, PET Label Design, Brand identity, BX Materials, Visual Style Guideline, Design Specifications
Creators : Seung-Beom Kim, Heung-Ki Kim, Dukhwan Cho, Taejoo Yoon, Kyuheon Lee
Year : 2017
A project to develop container and brand visual design for <Black Bori>, a newly launched barley tea RTD product from HiteJinro Beverage. Made from 100% domestic black barley for the first time in Korea, <Black Bori> is a simple barley drink that was released to enjoy the taste and aroma of boiled barley tea, a Korean traditional drink, anytime and anywhere. (‘Bori’ is Korean word for ‘Barley’)
We have planned that consumers can see Barley’s properties and effects at a glance, and to express deep flavor we put a barley motif at the bottom of the product and designed the container as a fragrance spreading gently. In addition, a soft waistline curve of the bottle was emphasized to stand for the health functionalities that can be enjoyed with low calories, and it was increased the grip-feel-so-easy so that even small women with hand can drink comfortably.
In order to secure visibility and visibility of competing products considering the product display and sales environment in the main sales channel mart and convenience store, two-tiered logo is placed on the top of the product to emphasize brand name and to maximize product properties and luxurious concepts, the label is placed a full-gradient color system, which naturally goes beyond the deep brown color of yellow gold color and black barley.
Moreover, the process of becoming <black barley tea>- ripe barley falls in the wind- is applied to the front graphic to add fun elements, and to express the symbolism of "Korea's representative barley tea", we developed the "Korean Tea" cauldron certification mark for emphasizing the originality of the product.
