Absurd AF Apparel is an independent clothing business specialized in festival clothing, founded and managed by Chloe DMND, an uprising Australian hip-hop artist coming out of Sydney, NSW.
The t-shirt collection mocks some well-known faces by gurning them, placing them on almonds and even using familiar memes over absurd backgrounds.
We also created an unclassified logo for Absurd AF Apparel, intended for customizing t-shirt tags and representing the clothing company on social media and other digital channels.
T-shirt #1: The Gurnfather
T-shirt #2: Grandfather Gurn
T-shirt #3: Armin Milk
T-shirt #4: Make Pills Great Again
Chloe has collaborated with many successful artists such as King Kavelli, Eso.xo.Supreme, Jamie-Rose, Ava Hayz, Dopamine and many more.
Client quote: Honestly OMG you're so kind!!!!
Timestamp: February 2018
