One of the first projects for Fidenza Village during the five-year collaboration. This is a pilot project that the Outlet was to open an 'editorial' line which continues today. The temporary store of Convivio was part of the partnership established between Fidenza Village and Vogue Italy which gave rise to a series of thematic useful over the years, the store brand positioning Fidenza Village.  I have been involved in the design and development of all communication materials of the event, by defining a real Brand Identity project which culminated in the design of the store.  The project was a success which has therefore launched various projects developed by the Value Retail Group concept store in all of its outlets in Europe and in the world.