Unrealistic Standards

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#CreateDialouge

"According to a new report commissioned by Dove, 89 % of Australian women are opting to cancel plans or important engagements simply because of how they look. 77 % of Australians blaming “unrealistic standards” set by media and advertising as one of the biggest problems."

Vanessa Brown, news.com.au

Brief

TEDxTeen and Adobe Project 1324 challenge emerging creatives 13 – 24 years old to upload a photo that creates dialogue about an issue impacting your community, like climate change, access to education or human rights.

Approach

Body image issue is a growing concern in our society, it can cause low self esteem, stress, eating disorders and even suicide among women and girls.

With this, I aim to create dialogue on the detrimental effects of body image issue with a tape measure acting as a noose.

Process

Firstly, I started sketching out a few concepts on how to communicate the topic with pen and paper. Then I prepared the props - a string as the noose and a fitness magazine. Next, I set up the space and photographed the photo with Nuhan Zainal's help.Lastly, I edited the photo on Adobe Lightroom, added in the tape measure, and manipulated the colours using Adobe Photoshop.

Skills Involved

Ideation, Art Direction, Image Editing, Photo Manipulation, Graphic Design.

Outcome

I was selected as one of the 10 finalists out of 343 submissions.

I was given the opportunity by Adobe and TedXTeen to show why I should be selected as the one of the 5 winners, I created a website to show my enthusiam.

Although I didn't make it into the top 5 and attend the TedXTeen 2017 conference in New York, I learned that photography can be a powerful tool to shine a light on social issues.

Thank you TedXTeen and Adobe Project 1324 for organising this amazing initiative!