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Mastercard Virtual Fans | Instagram AR Filter

One of the Tennis' Grand Slams, the 2021 Australian Open hosted in Melbourne, Australia was run with the uncertainties of COVID lockdowns and restrictions. 

How did a face filter played a role in drawing fans closer to a beloved sporting event?
With lockdowns and travel restrictions, here is a fun and virtual way for fans all over the world to show their support for the players in the Australian Open 2021. 

I helped design & develop the Instagram Augmented Reality (AR) filter with a team of Creative Directors, Project Managers and more. When fans film a video of themselves using the filter, it was displayed on a huggable bot which walks around the stadium. 

The filter was also used by famous tennis players such as Naomi Osaka (AO 2021's Women's Singles Champion), Dan Carter, John Millman and more.

This project was also featured on 9News Today Show!
It was a huge collaborative effort with the teams below:

Tennis Australia
McCann Australia
BBE Australia
Check out my class AR for Artists: Create Your Own Face Filter (no prior experience needed!). Watch it for free within 2 weeks with my special SkillShare code! If you sign up yourself, you only get 7 days, so why not 2 weeks? ;)
Follow my work and keep in touch 😊

Mastercard Virtual Fans | Instagram AR Filter

Mastercard Virtual Fans | Instagram AR Filter