One of the Tennis' Grand Slams, the 2021 Australian Open hosted in Melbourne, Australia was run with the uncertainties of COVID lockdowns and restrictions.
How did a face filter played a role in drawing fans closer to a beloved sporting event?
With lockdowns and travel restrictions, here is a fun and virtual way for fans all over the world to show their support for the players in the Australian Open 2021.
I helped design & develop the Instagram Augmented Reality (AR) filter with a team of Creative Directors, Project Managers and more. When fans film a video of themselves using the filter, it was displayed on a huggable bot which walks around the stadium.
The filter was also used by famous tennis players such as Naomi Osaka (AO 2021's Women's Singles Champion), Dan Carter, John Millman and more.
This project was also featured on 9News Today Show!
It was a huge collaborative effort with the teams below: