UNNA Trä Design & Snickeri

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UNNA 木作設計工作室標誌設計

作品介紹

UNNA Trä 木作設計工作室，來自瑞典蘭母胡特，提供家俱設計、訂製傢俱與室內裝修，以及工作室租借三項服務。

UNNA 來自瑞典語 “unna det”，意即好好享受以及值得擁有，UNNA 為家俱設計與室內空間提供解決方案與更多樣的可能性。我們從生活中集結靈感、發現細節，藉由我們的產品來敘述啟發性故事以及傳達現代美學。

— from UNNA

品牌風格以設計師的性格—中性、溫暖治癒、開心愉悅作為基本設定，並以 UNNA 第一款作品家俱椅 RarRa 為靈感發想，將扁平又圓潤的木工弧度應用在標準字的橫豎中。主要標準字以方正兩字母做排列，取用字母 UNNA 可直可橫的閱讀方式，由中心向外展開成為一種變化的視覺應用，呼應品牌不設限以及創造多樣性的理念。

CONCEPT

UNNA Trä is based in Sweden, Lammhult, a small design studio providing service for Furniture Design, Bespoke Furniture and Interior Furnishing, and also Workshop Renting.

UNNA comes from Swedish words "unna det." It means enjoy it and you deserve it. Unna trä aims to provide solutions and diverse possibilities in furniture and interior spaces. We collect ideas and details from daily surroundings. In our product, we deliver inspiring stories together with contemporary aesthetics.

—from UNNA

The house style is set up according to the designer's own personalities: Neutral, warm and healing; cheerful and joyful. The idea of bringing the rounded but flattening wood's feature to the Logo, is inspired by the first furniture design of Unna named 'RarRa.' The main logo 'UNNA' is arranged in square, the four characters can be read as both horizontal and vertical. To play with the reading order, the logo can be extended and spread out from the central, creating a dynamic variation for the Visual Identity. Also, it echos with the the brand concept – without limits and the diverse possibilities.