L'arôme Restaurant

Visual System and Layout Design / 視覺系統及排版設計    Wei Chia Teng
Copywriting and Logotype Design / 文案及標準字設計       Vivia Wang

Client                 RedDot Hotel 紅點文旅
Year                   March  2018
Photography     Yang Wei

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Concept

L'ARÔME, meaning aroma in French: cohering all fragrances in one room, exquisitely diffuses its flavor to every corners, and gently embracing those who enter the room. Located in Taichung RedDot Hotel, Taiwan, the french restaurant constructs its identity through the studies on the philosophy of smell and the visualization of fragrances. The chef adepts traditional French recipes to constitute new sensual experience for taste. By utilizing and combining various local, yet exotic ingredients in his cuisine, the chef invents new, intoxicating flavors emerging from authentic french dinning.

The food texture imprints are the main elements that carried through the visual design language, which such textures insinuate the blooming fragrance throughout the restaurant. Corresponding to the elegant atmosphere, “Didot” is chosen by the design team as the logotype font that will highlighting the brand's sophisticated and modern personality. The three icons on the menu cover coincide the inner layout. They each signifies appetizer, entrée, and dessert. In addition, the wine list and a la carte menu are designed into two folded cards that will be more convenient for customers to read, and for the restaurant manager to reproduce whenever a new seasonal menus are introduced.



概念

L'ARÔME,在法文中意指香氣:凝聚所有芬芳於一室,細膩地將香氣滲透至每個角落、包裹住來者全身。初綻於台中紅點文旅,餐廳概念以香氣的場域做為主軸。主廚運用嶄新的可食用植物組合,搭配傳統法式料理的用餐節奏,造就令人沈醉的美好滋味。

視覺系統採用拓印的切面食材紋路,暗示香氣暈染,從味覺凝聚意識至盤中。呼應整體優雅不浮誇的氛圍,標準字選用Didot字體,突顯品牌精緻摩登的個性。企業標誌以標準字結合圖形來強調整體感,將L'ARÔME的Ô以切面食材取代。菜單的三組圖案分別代表前菜、主餐,與甜點,從封面的陳列對應至內頁菜單的排版。而單頁的酒單及單點菜單應用插卡式的設計,方便觀者拿取與閱讀,也易業主自行更換季節菜單。

L'arôme Restaurant
300
5,426
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Published:

L'arôme Restaurant

L'ARÔME, meaning aroma in French: cohering all fragrances in one room, exquisitely diffuses its flavor to every corners, and gently embracing tho Read More
300
5,426
1
Published:

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