UNNA KIDS FURNITURE Visual Identity Guidelines
Design Wei Chia Teng
Concept Yu Ting Wang, Wei Chia Teng
Year February 2019
Client Ying-Yu Wei
UNNA comes from Swedish words “unna det.” It means enjoy it and you deserve it. UNNA aims to provide solutions and possibilities in children furniture and interior spaces. We Collect ideas and details from daily surroundings. We deliver inspiring stories and contemporary aesthetics through our design objects.
According to Ying-Yu personal character traits, who is the furniture designer of Unna - Warm, joy, neutral are the three basic personalities of the brand. The primary logo is composed by expanding and repeating from the central four letters “U, N, N, A” to a set of sixteen letters. By collecting the ideas and details of the first Unna furniture, RarRA chair - flat rounded wood-cutting shapes, covering with textile. To play with the symmetrical reading direction, the letters are spread out repeatedly, which creates a dynamic and a sense of humor. Also, it conveys the concept of furniture without limitation.
UNNA 命名來自瑞典語 “unna det”，意即享受它以及值得擁有。UNNA 致力於提供兒童傢俱以及室內空間解決方案和更多的可能性。從生活中集結靈感、發現細節，藉由設計來敘述啟發性故事以及傳達現代美學。
以傢俱設計師 Ying-Yu 的個性作為品牌個性的基本設定 — 溫暖治癒的、開心愉悅的以及中性。視覺 Logo 由中心四個字母 U N N A，向外延伸、重複排列而組成一組16個字母的形象標誌。以 UNNA 第一款傢俱椅 RARRA 為靈感，扁平又圓潤的木工裁切線條並以布將之包圍，並將 UN，NA 上下左右對稱閱讀方式的特質延展開來，創造幽默的跳動感以及無限的排列組合可能，將不設限的品牌理念傳遞出來。