Profil von Joel Shaddock

2XU - Summer 18 MCS Compression

MCS (Muscle Containment Stamping) is a patterned elastic-style material that lines the inside of the compression fabric to provide an extra targeted area of compression.

The stamping is its own layer, additional to the fabric not within it, and can be applied precisely where needed to support muscles, tendons, ligaments and fascia groups.

Added compression accurately shaped to your anatomy provides extra support to key muscle areas, which lessens muscle oscillation and reduces fatigue, energy wastage and soreness.
Using a combination of 3D and 2D photo manipulation we were able to highlight the precise nature of 2XU's MCS anatomically targeted Compression which provides additional support to specific muscle groups during exercise.
Developed for a global audience, collateral was created to support print, digital, video and retail activation.
2XU - Summer 18 MCS Compression
Veröffentlicht:

2XU - Summer 18 MCS Compression

2XU Summer 18 MCS Sports Compression Creative

Veröffentlicht: