Below is but a snapshot of the 1,850 e-commerce assets across 370 seasonal products.
Project Overview:
There are no shortcuts to improving performance and the most effective thing you can do to maximise your performance occurs well before
you step foot onto the field, court or track. The creative assets built to support the seasonal launch of 2XU’s H2-2020 Collection
are a reflective of this statement.
you step foot onto the field, court or track. The creative assets built to support the seasonal launch of 2XU’s H2-2020 Collection
are a reflective of this statement.
This season 2XU went digital with distribution of a full suite of imagery, video and digital sales materials during the event, complete with
enhanced functionality and localised content. Unique pages were developed for grouped product families in multiples of one, two, three and four
for natural divisions between different tiers of technology, temperature rating and purpose. Featured products were also identified and highlighted to refine the product flow and allow for a natural reading experience.
enhanced functionality and localised content. Unique pages were developed for grouped product families in multiples of one, two, three and four
for natural divisions between different tiers of technology, temperature rating and purpose. Featured products were also identified and highlighted to refine the product flow and allow for a natural reading experience.
Project Team:
Creative Direction / Design: Joel Shaddock, Ryan Griffin
Photography: Zoe Kostopoulos
Creative Direction / Design: Joel Shaddock, Ryan Griffin
Photography: Zoe Kostopoulos
