Santiago Morales
-
Brief:
-
Brief:
Santiago Morales is a renowned Colombian announcer, the recipient of the 2018 Simón Bolívar award. He has lent his voice to well-known brands such as Copa Airlines (Colombia), DirecTV, Microsoft Colombia, and Novo Nordisk Latam, among others.
The objective is to design a modern and unconventional personal image for him.
-
The Solution:
-
The Solution:
The challenge was to convey Santiago's energy, movement, and dynamism. To achieve this, a geometric monogram was designed, accompanied by a sleek and modern typography enhanced with a high-contrast color palette. Additionally, the design was complemented with personal stationery applications: business cards, letterhead, invoices, curriculum vitae, and email signature.
-
The Result:
"It exceeded my design expectations, achieving an improvement for the future of my career as a personal brand."
-
Credits:
Agency: BuroDsgn
Country: Colombia
Roles: Art Direction, Branding
Credits:
Agency: BuroDsgn
Country: Colombia
Roles: Art Direction, Branding
-
