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    What started as a social media feeds management app (NSmetrics) eventually evolved into a more specified product oriented to be able to capture a… Read More
    What started as a social media feeds management app (NSmetrics) eventually evolved into a more specified product oriented to be able to capture and process the whole conversation on Twitter around a specific subject, event, person or entity. We originally called it "Tweetometro" (Tweetometer), but I quickly came up with the idea of simpifying the brand name to TWTM. This time we built it from the ground up, using everything we learned from our experience with NSmetrics and taking under consideration everything we were setting out to do with this app. This one was going to be an engine, one that would have a simple enough default front end that we could use it casually for monitoring random events, but at the same time could withstand anything we wanted to throw at it: the backend was the key. I built an interface with a simple enough UX that you could have only a rudimentary idea of what the thing you wanted to measure entailed and you'd be able to start seeing results, but could also be used in a more complex manner to narrow down the data to get to specific portions of a conversation, and even compare enities with great ease in real time. The more data you'd feed it, the more accurate measurements it gave you, simple as that. It could be (and was) used to measure topics as diverse as one could think of: from concerts, to sports tournaments, to celebrities popularity, to even political elections. Everything we learned from building and using this tool in just a few months led to us making the choice of building another even more ambitious and specific project that stemmed directly from TWTM: 11.tt Read Less
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