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    As we were building TWTM we grew increasingly determined with refining our monitoring process. We wanted to time and time again get a more acurat… Read More
    As we were building TWTM we grew increasingly determined with refining our monitoring process. We wanted to time and time again get a more acurate data mining, weeding out more and more of the ‘crappy matches’, as I called them (data that didn’t have anything to do with what we were monitoring, but came up anyways because it matched a keyword by chance). TWTM was a great engine to measure just about anything that was going on on Twitter, but this strength was also it’s greatest downpoint: if it’s engine was versatile enough to be able to monitor anything, it would never be able to be monitor one specific topic as flawlessly as the standards we wanted to impose demanded. We took the knowledge and experience gained while building TWTM and formed a smaller startup team to dedicate ourselves to building a product that could have those standards engraved. We knew we had to get topic-specific, and that topic had to deliver a constant flow of complex data to identify, be challenging enough to serve as a stepping stone for more products to come, and be fun enough to let us be engaged with the users. We went with football. We threw around a lot of names across the months and 11 Twittulares, a play on words between ‘Twitter’ and ‘Titulares’ (starters) stuck. We were a small group. Everyone would lead their area of expertise and we would have almost equal voice in the big matters. I was the Design Lead but I often found myself feeling as somewhat of a Project Co-Manager, as I regularly gave voice in issues regarding content, development and social media management. We started by using a clone of the TWTM engine and tweaking it bit by bit as time went by, but eventually I found that we were again and again founding ourselves hitting a wall in our progress because of the original app’s limitations. I proposed we threw it all away and start building from scratch: it was never going to be what we wanted it to be if we kept being held back by our past work. We sat the whole thing up around real football tournaments and matches around the globe, but gave no regard to the ‘real’ outcome of the match. What mattered was if the people tweeted about you and how much, that would define who won our version of the match. A quote by the great Oscar Wilde kept coming to mind: “If there is anything more annoying in the world than having people talk about you, it is certainly having no one talk about you”. It was an awesome, extremely hard, challenging and ambitious project, and I loved every minute of it. Read Less
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