NHK Painting and Decoration approached me to design their brand identity, logo, Facebook banner and a social media campaign for their start up company. Meeting with owner Badon Thompson, we discussed the core beliefs of his company. We evaluated his five year business plan and discussed potential choke points. Upon our initial appraisal we conducted market research to determine the target audience. We calculated that the core customer base was the middle class first home owner consumers.

NHK above all else wants to relate to its clientele. Being on there level, speaking in an everyday neighbourly tone and relating to the consumers concerns. A family orientated business with family values helping other families make there life brighter.