“Fight obesity” is an awareness campaign about children obesity.
The campaign is developed through mock ups, a brochure, cards, gadgets,
roll ups, a web site and an app.
The illustrations represent obese children trapped in junk food packaging,
so they become prisoner of what they eat.
I selected 8 different packages for my characters: Cola, chips, milkshake,
chocolate egg, wurstel, mayonnaise, candy and choco cream.
The campaign is developed through mock ups, a brochure, cards, gadgets,
roll ups, a web site and an app.
The illustrations represent obese children trapped in junk food packaging,
so they become prisoner of what they eat.
I selected 8 different packages for my characters: Cola, chips, milkshake,
chocolate egg, wurstel, mayonnaise, candy and choco cream.
Logo experiments
Gadget with nutritional informations
Gadget with nutritional informations
Pins
Website
Mobile website