The brief of this project was to generate a name for YTL Corporation’s heavily Asian-themed residential development on Sentosa Cove, Singapore and to develop a brand to cater to its target audience; expats and people who demand a more luxurious, sophisticated lifestyle.

“Kasara”, meaning “The Lake” in Sanskrit, was quickly agreed upon as the name for the residential development which featured villas that had berths for backyards. Elements of nature, Asian culture, serenity and surrealism were developed into a theme that later became essential to the success of the project.

All villas (costing approximately SGD 20,000,000 each) were sold out within 3 months from the date of launch.