Project Goals
The goal with these sweatshirts is simple. We want them to be worn and talked about from city to city while the crew is on tour. We want them to be relevant to roadies and relate closely to what it means to be part of a road crew family. We want to promote the vibrancy of Wichita and INTRUST Bank Arena. Also, keep the crew warm while they're loading in and out.
Solutions
A) The Guitar Pick concept is a continuation of the print ad series and keeps Wichita at the forefront while also relating closely to music and the shows themselves.
B) The Wichita focused concepts are a typographic spin off of the print ad series and keeps Wichita at the forefront.
C) The Road Case concept highlights Wichita and ties in the road case and stickers to relate to the crew’s daily grind.
D) The Rockstar Bullshit concept puts the road crew up front and appeals to their significance. The line used on the sweater is from an iconic Henry Rollins quote. The full quote itself could be included as a tag or card that’s attached to the sweater.
“Listen to the stage manager and get on stage when they tell you to. No one has time for the rock star bullshit. None of the techs backstage care if you’re David Bowie or the milkman. When you act like a jerk, they are completely unimpressed with the infantile display that you might think comes with your dubious status. They were there hours before you building the stage, and they will be there hours after you leave tearing it down. They should get your salary, and you should get theirs.”
–Henry Rollins
D) The Wizard of Oz concepts focus on Wichita as the Land of Awes(ome), highlighting the iconic traits earned by each character.
Copywriting by Matt Meinecke and myself.
