Overview
With Intrust Bank Arena's 10-year anniversary approaching, the marketing team wanted to send out a gift that would be remembered. Promoters received a high-end pair of Master & Dynamic headphones, as a way of saying thanks for your continued partnership. The visual task was to brand the box, and create a 10-year anniversary badge.
Solution
These mini gig posters act as inserts and are an evolution of the previous ad series, utilizing similar textures and colors. The first concept modifies The White Stripes’ “Seven Nation Army,” emphasizing and strengthening the partnership that INTRUST Bank Arena and its bookers have. The second concept plays off the timing of the gift and Valentine’s Day and the connection between the music lover and their heart. The subhead plays off the headphone name “Dynamic” and a dual meaning of “pair.” The third concept plays off the phrase “seeing is believing” and pushes the idea that Wichita is worthy of their attention.
Copywriting by Matt Meinecke and myself.
