Made in China | Branding & Identity System | 2018
When people hear the words “Made In China,” stereotypical images of cheaply manufactured, low-quality goods often come to mind. Every day in China, private factories and government work to manufacture billions of items, but at what cost? At the museum of labels, we are forward thinking and innovative. We want to change the way people view consumerism in China.
"Made in China" is a exhibit exposes the impact of consumerism in China and how it impacts society at large. The final deliverables include a series of interactive print posters and a exhibition booklet featuring the work of Chinese artists; Biying Shi, Cao Fei and Xu Zhen. This interactive exhibition challenges the way we think about labels by having the viewer approach the posters and label them.