I got to design some eyewear cases for the classic brand Umbro. The project included the design of the eyewear case and the cleaning cloth as well. The concepts wanted to focus on two directions. One was focused on the heritage of the brand Umbro. Umbro is an English sportswear and football equipment supplier based in Greater Manchester, England which started in 1924. The other Direction was focusing on a modern urban vibe. This was to attract a younger audience by creating a fresh approach to the brand.
Got to use my own photography in this version.
I shot the city landscapes and grafitti in New York city.