Marvis Collective

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White, red & green, communication agency, commissioned me the first 2019 Instagram campaign for Marvis brand, an international company of toothpaste.

The project represent the historical and made in Italy character of the company; founded in Tuscany in the 50s, in the middle of booming economy, Marvis has been able to maintain its historical imprint and internationally character through the contemporary artistic experience. Here is a project oriented to vintage fashion, elegant and revolutionary, combined with the ironic objects, in reference to some artistic trands of the XX century.

Fashion, elegance, style and irony become symbols of a Made in Italy that still has a strong international resonance.

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L’agenzia di comunicazione White, red & green che si occupa del progetto Marvis Collective mi ha commissionato la prima compagna instagram del 2019 per il brand Marvis, un’azienda Toscana di pasta dentifricia.

Il progetto riflette sul carattere storico e made in Italy dell’azienda; fondata in toscana negli anni ‘50, nel pieno della ripresa economica del paese, Marvis ha saputo mantenere la sua impronta storica pur affermandosi a livello internazionale attraverso l’esperienza artistica contemporanea. Ecco quindi un progetto orientato alla moda vintage, elegante e rivoluzionaria, unita all‘ironia di oggetti decontestualizzati, in richiamo ad alcuni filoni artistici del secolo precedente al nostro.

Moda, eleganza, stile ed ironia diventano quindi i simboli di un Made in Italy che ancora oggi ha una forte risonanza internazionale.

- AQUATIC MINT -
Grace is an attitude. Take your #Aquaticmint with you and put your cool style on. Enjoy @francesca_dattilo’s look of the day for #MarvisCollective

- JASMIN MINT -

#Jasminemint is just the perfect accessory for someone with great style. Check out @francesca_dattilo’s chic proposal for #Marviscollective

- CINNAMON MINT -

What's special about #CinnamonMint? It spices up every look! Live the #MarvisCollective allure, @francesca_dattilo surely knows it well

- CLASSIC STRONG MINT -

A pocket square and #Classicstrongmint. What else? A @francesca_dattilo ’s special outfit for #MarvisCollective

- AMARELLI LICORICE -

Elegance requires some beauty tricks. Put on your best outfit and complete it with a smile. For @francesca_dattilo #Amarellilicorice is simply the right choice.

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