Red Nose Day- It's dangerously funny!
Red Nose Day, a charity which uses the power of entertainment and engages celebrities to encourage its target audience to do something fun in order to raise funds for the needy.
This integrated campaign aims to get people who do not usually donate or do charity to take part in the Red Nose Day, a fund raising campaign, combining with fun and meaningfulness.
We have created a character to tell a story and have given the campaign some humorous elements and human qualities. By creating a character, this aroused interest among our target audience to further explore the site. We achieved this by engaging them to investigate the story through searching for clues along with some funny videos on the site.
Teammate: Ben Shaffery
