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Karen Au Young is an Art Director bursting with ideas with great passion for all things unique and innovative. She became fully immersed in the world of Advertising when she began her bachelor degree studies in Visual Communication and Advertising at The Hong Kong Polytechnic University. During her study, she seiz… Read More
Karen Au Young is an Art Director bursting with ideas with great passion for all things unique and innovative. She became fully immersed in the world of Advertising when she began her bachelor degree studies in Visual Communication and Advertising at The Hong Kong Polytechnic University. During her study, she seized the opportunity to work at DDB Shanghai and gained a chance to work with BMW for its year round advertising campaign in Hong Kong.

After graduated from PolyU School of design, she has spent over two year working in DDB Hong Kong and has well developed her art direction and creative thinking skills, as well as trained to pay high attention to details through handling various projects and campaign executions. She also keens on integrating big ideas to create an outstanding advertising campaign.

Currently working as an Art Director in TBWA/DAN, Karen combined her unique design instinct and aesthetic to create holistic brand identities for a diverse portfolio of clients in the online world. She is also passionate about the latest digital trend and technology, using an innovative way to create high quality digital advertising campaigns to engage with the online audiences. Read Less
-2011 Cannes Outdoor Lions Silver (Art Director)
-2012 AdFest Media and Telecommunication Lotus Silver (Art Director)
-2012 AdFest Media and Telecommunication Lotus Gold (Art Director)
-2012 EFFIE Award (Restaurants / Fast food / Shops and Stores) Grand EFFIE & Gold
-2012 EFFIE Award (The Brand Experience) Silv… Read More
-2011 Cannes Outdoor Lions Silver (Art Director)
-2012 AdFest Media and Telecommunication Lotus Silver (Art Director)
-2012 AdFest Media and Telecommunication Lotus Gold (Art Director)
-2012 EFFIE Award (Restaurants / Fast food / Shops and Stores) Grand EFFIE & Gold
-2012 EFFIE Award (The Brand Experience) Silver
-2013 AME Award mobile / cellular / hand-held device Gold (Art Director)
-2014 Marketing Award -Excellence in Branded content Silver (Art Director)
-2014 Kam Fan - Film- Webisode Campaign Merit (Art Director) Read Less
- Strategic planning
- Concept thinking
- Art Direction
- Graphic Design
- Exhibition Design
- Integrated advertising creative
- Brand Identity
- Digital communication

Brand experience:
McDonald/BMW/ Volkswagen/Weston/Financial Times/Bank Of China/ CoCa Cola/ MasterCard/ Standard Chartered Bank/AEO

Contact:
kar… Read More
- Strategic planning
- Concept thinking
- Art Direction
- Graphic Design
- Exhibition Design
- Integrated advertising creative
- Brand Identity
- Digital communication

Brand experience:
McDonald/BMW/ Volkswagen/Weston/Financial Times/Bank Of China/ CoCa Cola/ MasterCard/ Standard Chartered Bank/AEO

Contact:
karen.auyoung@gmail.com Read Less
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