EXPLOSIVE TASTES
OF AMERICA
OF AMERICA
KETTLE FOODS - 2017
REBRAND & REPOSITIONING OF SNYDER’S PRETZELS FOR UK LAUNCH
Rebranding Americas famous Snyder’s pretzels for the UK market, repositioning from ‘traditional’ German to authentic American bakery by enhancing personality and effectively communicating bold flavours and crunchy eating experience.
SPRINGETTS BRAND DESIGN CONSULTANTS. ROLE: DESIGNER, DESIGN DIRECTOR & ACCOUNT MANAGER
