A SPOONFUL OF
EXTRAORDINARY
EXTRAORDINARY
FRONERI / MÖVENPICK - 2018
REBRAND & REPOSITIONING OF MOVENPICK ICE CREAM
Mövenpick, the ‘Super-premium’ Swiss Ice Cream brand, needed to tell their story in a more forward and engaging way across all brand touch-points including their packaging as they sought to expand their already global presence into new markets, including the UK.
‘A spoonful of extraordinary’ encapsulates a feeling of belonging to the moment; simple moments of indulging yourself and the pure joy of making the simple extraordinary... one spoon at a time.
Whilst unmistakably Swiss, the packaging at the time (above) was failing to communicate any of the brands personality, emotive or sensory engagement.
EARLY BRAND/PACKAGING CONCEPTS
SPRINGETTS BRAND DESIGN CONSULTANTS. ROLE: DESIGNER, DESIGN DIRECTOR & ACCOUNT MANAGER
