It's hard coming up with a unique logo for a very old industry. My Client and I started this journey with the "No Teeth!" mantra and tested a variety of emblems among friends and family. The toothbrush was an underdog with its subtle "LFD" and tight linearity.

Ultimately we rounded back to the tooth in it's full medallion glory! With a resurgence of this type of art style and knowing that the practice would be in a upscale & trendy hipster neighborhood, the whole thing came together very quickly.

The font "Reef" used for this project is available for free for commercial & personal use! Big ups to Wild Ones Design!  

Identity for print media was an integral part of this project. Everything was designed to have a strong first impression for the in-person experience. The personal business card has heavy stock, silky matte finish, and raised spot gloss on all the elements. The appointment cards made of a lighter stock with velvet touch finish make it easy to write on and remember. Rounded corners match the organic look of the logo.

We designed many promotional items to kick off the grand opening in style!

Thanks for viewing!!