CHUA ĐỦ CAY | ADVERTISING | STUDENT PROJECT
Brief: Visual designs for advertising images of the picked product. Booth design for that product and the marks will be counted based on engagement from the university peers.
Challenges: To reach high engagement, we need to focus on a “hot" topic at that moment which could gain attention from the university students and visualize them.
Concept: Inspired by two recent popular series “Story of Yanxi Palace” and “Ruyi's Royal Love in the Palace". We have created a light hearted scene where the King pays no heed to his beautiful concubines (named Chilli, Lemon, Shrimp, Noodle) but has his whole feeling on the bowl of Cung Dinh Tom Chua Cay noodle.
We have created a game to increase the interaction of the booth. By pausing the gif from the screening video on the TV at our booth, they can play the game and get the price. In 6 hours, we earned 700 interactions!
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FINAL KEY VISUAL
SOCIAL MEDIA KIT
