Project Overview
The "Ekko Around the World" campaign was conceived to highlight a special promotion by the Ekko app, a digital platform that bridges the gap between consumers and businesses through loyalty programs and cashback, in collaboration with Ecco Gas Station in Itu.
As part of the marketing team, I was responsible for designing the key visuals of the campaign, based on the marketing manager brief. My tasks included creating campaign assets, such as a motion graphics video for digital billboards in São Paulo, banners for the app and website, and stickers for placement at the gas station.
The campaign played a pivotal role in the contest's success. The creation of an engaging animation alongside compelling static visuals served not only to grab attention but also to drive participation in the promotion, directly contributing to its success.
