About Estro Luxury Designer Outlet
Established in the 1990s, Estro has become Sydney's premier destination for luxury fashion, offering discounted designer wear from brands like Gucci, Valentino, and Prada through both physical stores and e-commerce.
Project Overview
As the Lead Graphic Designer at Estro, my responsibilities involved working closely with the marketing team to develop engaging multi-channel marketing campaigns and design assets. Our goals centred on expanding visibility, enhancing customer engagement, and driving conversions.
In this role, I focused on the design and execution of visual content across various channels, including social media content, online advertising, email marketing materials, and in-store signage. Alongside directing junior designers, my task was to ensure all design outputs effectively communicated Estro’s brand identity and met our marketing objectives.
This presentation provides a glimpse into a selection of design projects I contributed to at Estro, illustrating the evolution of our marketing campaigns and the establishment of a cohesive design identity from 2021 to the present.
*Photography is the property of Estro Luxury Designer Outlet, used herein to illustrate the scope and impact of the design initiatives undertaken.
