JIVE Packaging
Challenge
Gatorade is the behemoth of sport beverages. Their key audience groups are competitive athletes seeking performance boosts and replenishing. The goal of this project was to create a new Gatorade energy drink that would allow them to reach new consumers outside of the sports arena.
Solution
JIVE is a natural caffeine energy drink that provides nourishment for the active and adventurous go-getter. Elements on each side of the can emphasize nutrients and vitamins for the ingredient conscious consumer. With wavy lines and feel-good gradients, JIVE stands out on the shelf among competitors. The clear brand and flavor architecture provides additional shelf pop and shopability.
