Project Description:
Stratinel was seeking the full branding experience. Our work began with brand strategy, positioning, and development of voice and messaging, and the process finished with a new logo design, stationery, and website design.
About the company:
Stratinel is an oil and gas company that focuses on engineering, specifically the sales of equipment for the energy industry. As Stratinel grows, it will be the parent company that contains multiple companies underneath it.
The problem:
Aventive worked with Stratinel to determine the company’s goals, develop a branding strategy that aligned with those goals to help the business scale, and execute the design visuals to attract the company’s target audience profile.
The solution:
We helped Stratinel create a brand identity that differentiated them from competitors. We worked to ensure all their new design elements emphasized the inventive, different, fast, and convenient traits of their company.
Aventive’s team created a combination mark logo (symbol + text) so the pieces of the logo could be used together or separately as desired. We also designed the website as a sales funnel which is minimalistic, easy to navigate, and allows customers to seamlessly purchase products and contact the company.
